Marketing, 11th Edition

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Written by Carl McDaniel

Published by Cengage Learning

Jan, 2010

804 pages

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Description

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."

Table of Contents

Part 1 The World Of Marketing
1 An Overview Of Marketing
2 Strategic Planning For Competitive Advantage
3 Ethics And Social Responsibility
4 The Marketing Environment
5 Developing A Global Vision Part 2 Analyzing Marketing Opportunities
6 Consumer Decision Making
7 Business Marketing
8 Segmenting And Targeting Markets
9 Decision Support Systems And Marketing Research Part 3 Product Decisions
10 Product Concepts
11 Developing And Managing Products
12 Services And Nonprofit Organization Marketing Part 4 Distribution Decisions
13 Marketing Channels
14 Supply Chain Management
15 Retailing Part 5 Promotion And Communication Strategies
16 Promotional Planning For Competitive Advantage
17 Advertising And Public Relations
18 Sales Promotion And Personal Selling Part 6 Pricing Decisions
19 Pricing Concepts
20 Setting The Right Price Part 7 Technology-Driven Marketing
21 Customer Relationship Management (CRM)

Publish

Title: Marketing, 11th Edition
Author: Carl McDaniel
Language: English
Length: 804
Edition: 11
Publisher: Cengage Learning
Publication Date: 2010-01-01
ISBN-10: 1439039429
ISBN-13: 9781439039427
NOTICE: BOOK CONTENT AND LINKS HAVE COLLECTED FROM THE INTERNET, YOU MAY GET BROKEN LINK OR COPYRIGHT COMPLAINT. YOU CAN BUY THIS BOOK OR PLEASE MAIL TO daviddlinville at GMX dot COM TO REPORT

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